Instead of just sending a like you can send a super-like and stand out from the crowd. Super-likes are normally paid for separately or a few may be included in subscriptions. When you send a super-like, the user would be able to see your like even if they can’t see normal likes. This should supposedly make your like be perceived as more valuable. Some super-likes also give you the ability to send an intro message with the like. This is much more effective than a super-like on it’s own.
Super-likes are a great way for the app company to earn some extra income from you. Intros are more effective than super-likes.