Market fragmentation is not a feature so much as it a character of a dating app which is shared with other almost identical apps created by the same company. This fragmentation limits users to one region, race, sexual preference, age group, religions etc. and force the users to pay for multiple apps with identical features. They should, in the view of OnlineDatingHQ, all be possible with filters in one single app.
CupidMedia and World Single Networks sites do this