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Some free dating apps include adverts such as those from Google as an alternative method to monetize their app (as opposed to making you pay for features). This is a more preferable way for many users to use an app because it costs them nothing and adverts can be fairly easily ignored – we ignore adverts all over the Internet every day, right?

When a dating app has paid subscriptions or a credit/token system and still display adverts to you… well, we don’t think that is OK.

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